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En opinión de Tito: “Hoy en día la geometría de las bicis enduro hace que se baje tan bien por la montaa que se está poniendo muy de moda. Hace unos aos solo se veían bicis de downhill en la Pinilla, que es donde más practico yo, pero cada vez se están popularizando más las enduro. Es un poco como lo que pasó en el esquí con el boom del snow”, opina el de Alcorcón..

The idea for the app first came from the city’s marketing agency, RKPR Inc., as a direct result of the branding efforts the city had undertaken. nn”Fundamentally, the city’s brand is all about economic development, and enticing people to spend dollars in the city, which will contribute to a faster recovery in a state and region that has suffered the most during the current economic recession,” says Adam Mayberry, community relations manager of the City of Sparks.nnTony Lockard, principal of the app’s developer, InfoTechMobile, adds, “A native mobile app was the next logical step for us to ensure we promote the city to visitors and residents alike.” nnTakeawaysnnMayberry advises government agencies to focus on their audience and the information they expect from mobile technology. Once the app is built, you ought to have “a good team in place that can serve as advocates for the app.”” He explains that the agencies that Sparks worked with “”really helped to tell the story of why we needed [the app] and the advantages to the city over the long term.””nnAccording to Jacob George oftheCityofCalgary